When it comes to foods like pet food, dried fruits, and coffee beans, resealable packaging has long been an effective way to ensure freshness. However, in addition to making products taste better for longer, resealability brings other benefits, some of which can have a huge impact on sustainability and consumer health.
packaging sustainability challenges
There’s no doubt that people are more conscious than ever of the environmental impact of the products they purchase, as well as are more concerned about dietary health, There’s a wealth of sales trends globally that show that products at the sweet spot of “healthy for me and healthy for the world” are growing in demand. When consumers weigh the choices in front of them, they view each new opportunity through the lens of convenience, price and awareness.
In fact, a survey suggests that half of global respondents (49%) say they’re inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices. Just behind safety and function, consumers are willing to open their wallets for products that are organic (41%), made with sustainable materials (38%) or deliver on socially responsible claims (30%).
Sustainable and resealable flexible packaging
In terms of resealable flexible packaging, it is both an opportunity and a challenge. On the one hand, resealable flexible packaging, especially stand-up pouches, have many advantages, such as good barrier properties to ensure products quality and freshness, convenient to use, effectively reduce waste, and eye-catching shelf display, On the other hand, in the upsurge of sustainability, and with the strengthening awareness of environmental protection, flexible plastic packaging is facing a series of challenges, many consumers are cautious about plastic products packaging. What’s more, “recyclable ”, “compostable” and "biodegradable" pouches and bags are becoming more and more popular, which is a huge challenge for both the food industry and the packaging manufacturing industry.
If the resealable flexible packaging has a lot of selling points in the past, now, it’s should add sustainability.
